Custmz gets you results
With the right tools you are in the driver’s seat to make your content deliver great results. Boost your brand or message, create a buzz or improve conversion. CUSTMZ will help you to address segmented clients’ needs, making this a great tool for content marketing.
Learn, improve and target
With CUSTMZ you can stick metatags to your content. Afterwards you can analyse what content worked best and what individuals were interested in. This will help you to make the next edition more targeted.
Segmentation tools makes it possible to easily make (many) different versions of your magazine, better addressing the various interests and previous actions of your target groups
Create numerous call to actions
Within CUSTMZ there are possibilities to create as many internal or external links as you like and people can subscribe or share within the publication. CUSTMZ also makes it easy to differentiate your call to actions per segment.
Use tags to learn about your reader’s interests
By adding tags to your content, you can track the individual interests of all your readers, which offers invaluable data.
MAKE CALL TO ACTIONS
Enter links anywhere!
The CUSTMZ templates offer a lot of possible links for internal or external call to actions.
Get Big Data to optimize ROI and ROA
CUSTMZ gives you absolute control combining data gathering from both Google Analytics and individual tracking. You collect reader’s interests, explicit and implicit clicking behaviour, answers to specific questions and data from social media platforms as Facebook and Linkedin, thus gathering invaluable Big Data. This will help you to learn, improve and target, leading to better results. See what you can expect.
Reach more people
CUSTMZ chose to work with web apps instead of native apps. This not only allows you to easily integrate live data in your magazine and be always up to date, it also means people can share separate articles, items within an article or the magazine as a whole, without their contacts having to download the publication first. CUSTMZ offers possibilities to share your content on LinkedIn, Facebook, Google+, Yammer and via e-mail.
Get the right insights
CUSTMZ uses data from Google Analytics, but presents them in a fashion that is both insightful and presentable to all involved.
Get more than general data
WIth CUSTMZ you can track every movement of every individual reader: what he reads, which video he looks at and what links he clicks on.